About Me

My name is Dara Semerad, I am a senior with a strategic communications major. I am from a little town called Irvington in New York, I live about 45 minutes north of Manhattan. Although I am not majoring or minoring in advertising or marketing that is where my main focus is. I love being creative and making things look appealing and that's what I ultimately want to do after graduating from HPU. I want be part of a marketing or advertising company in New York City where I can share my creativity and collaborate with others. 

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Online Presence

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Within the past year Facebook founder, Mark Zuckerberg, has been in the spotlight and in court because of Facebook's privacy policies and how people's private information has been leaked. Hackers have been using Facebook to try and get people's information by making them "sign in" to Facebook again. People would type in their email and password and basically just give their information to the hackers. In class, we learned about our online presence and how much information about us is on the internet. We had to look up ourselves on google and see what came up. When I googled myself almost all my pictures from my Instagram page were there. My LinkedIn photo was there as well as some other pictures I have uploaded to Facebook. I was amazed to see a lot of my pictures there since my account is private on Instagram. I do not have a personal website and this is my only blog account so I was very surprised. Most of my pictures that I post on Instagram I also attach the l
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Confirmation Bias

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This week in class our group was assigned communication theories and the theory that I picked to research was confirmation bias. Confirmation bias is when people would like a certain idea or concept to be true, they start to believe that it is actually true. This occurs from the direct influence of desire on beliefs. For example, if someone is not answering your calls or texts you jump to the conclusion that they are purposely ignoring you, but they could just be busy and that is why they are not answering. This is very common with people who have anxiety. Some negatives of confirmation bias are that once people read something that confirms their beliefs they automatically assume it is right and they stop looking for other information. The news is a good example. People hear things that are going around the world and when they read it in the news, whether is true or not, they automatically believe it is true and stop looking for information that opposes their belief.  People also confi
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Disinformation

Two weeks ago in class we had presentations on theories and concepts in communication. The concept that I found interesting was about awareness, specifically disinformation. I found this interesting because it is a huge issue in our world today, especially with news and politics and it also related to theory (confirmation bias) and I thought that I would relate the two. First, disinformation is false information that is purposely said to mislead consumers. This is a huge issue in news stations and social media because they say things that are current around the world and they want you to believe what they said. This relates to my confirmation bias because they both have to do with fake news. For example, if someone believes something, whether it's true or not, and saw it on the news they would automatically confirm that it is true because the news is reliable so they have no reason not to believe them. The disinformation would confirm their believe regardless if it is true or not
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